Old Mout Cider
Heineken launched Old Mout in the UK in 2014. St Luke’s Communications developed the brand to invite their natural adventurous side out to play: to ‘Get the Kiwi Taste for Adventure’. The SS’16 multi-media campaign included wraps for Time Out and Stylist Magazines, digital homepage takeovers, and tube car panels.
Print, Digital, Illustration / 2016